Jamba Juice Joins CAHPERD in Attempt to Jump Over Guinness World Record

80,000 Californians Expected to Participate in Jamba Jump DayTM event on February 1, 2010 to Break Guinness World Record for the “Most People Jumping/Skipping Rope at the Same Time”

Emeryville, CA – January 8, 2010 (NASDAQ: JMBA)-- Jamba Juice Company and The California Association for Health, Physical Education, Recreation and Dance (CAHPERD) announced today its shared mission to keep California’s children healthy and active with the 2010 Jamba Jump DayTM event—a mass attempt to break the Guinness World Record for the “Most People Jumping/Skipping Rope at the Same Time”. On Monday, February 1, 2010, at 9am, CAHPERD and Jamba Juice will lead Californians in schools, nonprofit organizations, businesses, service organizations and clubs statewide as they jump rope simultaneously for 10 minutes—getting participant’s hearts pumping and encouraging heart-healthy living.

Coordinated via live webcast and broadcast online, CAHPERD and Jamba Juice expect over 80,000 people to participate, breaking the current Australian record of 59,000 skippers. Taking place at over 2,000 sites throughout the State of California and expanding to the California Congressional offices in Washington D.C., select volunteers will be warmed up with Jamba Juice’s delicious, steel cut, oatmeal as they prepare to make this ground-breaking record.

“We are very excited about our new title partnership with Jamba Juice,” said Kathleen Cordes, CAHPERD President. “Jamba shares our commitment to inspire kids to be healthy and active. Our CAHPERD members are professionals that encourage California’s children to move every day, to promote fitness and help ward off childhood obesity. However, being active and exercising regularly is only half of the health equation. The other half needed to achieve lifelong health is nutrition. Our kids must learn to eat right every day, as well as exercise—and they must eat breakfast, if we expect them to do well in school. Our partnership with Jamba will allow us to tell that story perfectly. Through our Jamba Jump Day campaign, we will teach kids to be ‘heart healthy’ through regular aerobic activity—like jumping rope—and eating a breakfast that supports heart health*, like Jamba oatmeal, every day. Plus, we will be having fun and breaking a World Record in the process!”

Jamba Juice, which is recognized as one of the healthier, quick serve food and beverage brands, has had a longtime commitment to bringing high quality, better-for-you products to people on the go—while promoting a healthy lifestyle. Jamba Juice offers customers a variety of delicious products that contain no artificial flavors, no artificial preservatives, no high fructose corn syrup, and zero grams of trans fat—offering kids and adults alike healthier fare that doesn’t sacrifice taste. Jamba Juice oatmeal, which will be served to select volunteers during the Jamba Jump Day event, is made with 100 percent natural organic steel cut oats and a choice of three real fruit toppings. Great tasting, warm and satisfying, Jamba Juice oatmeal is a wholesome and nutritious way to start the day.

“Jamba Juice is always looking for fun ways to encourage people to make better lifestyle choices—both through exercise and good eating habits,” said James D. White, president and CEO, Jamba Juice Company. “Working with CAHPERD in an event that supports heart-healthy activities, introduces our oatmeal to fans who may have not tried it before and allows us to be a part of a World Record-breaking moment is exciting for all of us.”

With February 1 kicking off “American Heart Month,” both CAHPERD and Jamba Juice hope that Jamba Jump Day and its support of rope skipping curriculum, will remind all that it doesn’t require a great deal of money, expensive equipment or special, elite sports skills to be healthy and fit. Whether you Double Dutch, slowly skip or jump high—all you need is a jump rope to get your heart moving every day.

In addition to CAPHERD and Jamba Juice, other notable participants in this effort include the American Heart Association, the California Governor’s Council on Physical Fitness and Sports, the Southwest District of the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD), and HOPSports, Inc. To register to be a part of Jamba Jump Day and break the Guinness Record, simply visit: www.cahperd.org, sign up and “jump for joy” for ten minutes on February 1, 2010.

About Jamba, Inc.
Jamba, Inc. (Nasdaq: JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company- owned and operated stores and 254 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT.

About CAHPERD
The California Association for Health, Physical Education, Recreation and Dance (CAHPERD), founded in 1930, is a nonprofit, voluntary membership organization formed exclusively to promote the development and implementation of school, community and statewide health, physical education, recreation and dance programs. CAHPERD is comprised of Californians dedicated to health, wellness and fitness (especially for children), and include professional educators, administrators, researchers, youth leaders, students, dance scientists and instructors, coaches, sports medicine professionals, dancers, staff members of medical care facilities and public health agencies, fitness professionals, choreographers, therapists, recreation professionals, and others with career interests in the movement related fields. CAHPERD provides professional development opportunities for health and wellness professionals, including a CAHPERD State Conference March 4-7, 2010 in Ontario, California. Additionally, CAHPERD will be leading a statewide attempt to break the World’s Record for “The Most People Jumping/Skipping Rope at the Same Time,” on February 1, 2010. CAHPERD also provides health and physical education programs directly to students, through programs that include the annual Southwest Dance and Acro-Sports Workshop in May 2010 in Palm Springs, California. For further information, please check: www.cahperd.org, or call (916) 922-3596.

Forward-looking Statements
This press release (including information incorporated or deemed incorporated by reference herein) contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as “outlook”, “believes”, “plans”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled “Risk Factors” in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

CONTACTS
For Jamba:
Marci Coulson Mollins
marci@neighboragency.com
323-932-4102

For CAHPERD:
Jessica Williams or Drisha Leggitt
dleggitt@cahperd.org
916.922.3596

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