SAFELY OUT™ “Swim for Life”

MEDIA ADVISORY
SAFELY OUT™ “Swim for Life”

WHAT:
Swim-A-Thon and more to raise funds for SAFELY OUT™ disaster evacuation kits.

WHEN:
Saturday, April 24, 2010 – 1:00 pm
   Schedule:
    - Bill Romanelli Available for interviews
               12:45 pm to 1:00 pm
    - Bill Romanelli starts 10k swim
               1:00 pm (should finish around 3:30 pm)
    - The “Sports Guy” Celebrity Floatie Challenge
               1:15 pm
    - General public swim for SAFELY OUT™ 
               1:45 pm to 3:30 pm
    - Gary Dietrich available for interviews
               throughout the event

WHO: 
Volunteer swimmers of all ages, radio and television personalities, elected officials, swim teams/clubs and other Citizen Voice/SAFELY OUT™ project supporters.

WHERE:
3880 Innovator Drive
Sacramento, CA 95834
(916) 239-4455

WHY: 
With its mission to help protect the vulnerable during disasters, Citizen Voice’s SAFELY OUT™ Project has produced and distributed over 35,000 thousand SAFELY OUT™ Kits. These simple kits provide valuable tools which help evacuees move to safety and alert rescuers to the need for emergency assistance.

All funds raised from the SAFELY OUT™ Swim for Life event will be used to produce and distribute these emergency evacuation kits to the vulnerable in the Sacramento region, as well as throughout California as the program rolls out state and nationwide. Every $10,000 raised will provide 1,000 new SAFELY OUT™ kits.

HOW:
SAFELY OUT™ Swim for Life “Swim-A-Thon” will raise money by inviting individuals, friends, family members and businesses to pledge a contribution for each lap or pledge a flat donation for the complete swim. Master swimmer Bill Romanelli, VP of APCO Worldwide, and dozens of others from the Sacramento community will swim to collect sponsorship pledges. Romanelli promises to swim an entire 10K (approximately 440 laps, in a standard 25-yard pool) in a single session. Individual community members, swim teams, and others are invited to swim alongside Romanelli for one lap or dozens. A $500 prize will go to the nonprofit organization that recruits the most swimmers.

The “Sports Guy” Celebrity Floatie Challenge
Swim for Life is also getting local celebrities involved, including sports commentators and media personalities from the Sacramento region who will take to the water to help raise funds for SAFELY OUT™. The celebrity who garners the most contributions will receive a coveted three-second lead in “The ‘Sports Guy’ Celebrity Floatie Challenge,” a no-holds-barred floatie race among celebrities where anything goes!

Multi-media:
Event Web site:

Humorous YouTube Promotional Video with Citizen Voice President Gary Dietrich and “Sports Guy” Pat Walsh:

Facebook Event Page:

About SAFELY OUT™
SAFELY OUT™ Kits may be ordered through www.Citizenvoice.org. A suggested $10 contribution per Kit is requested. Kits are also sponsored by local agencies, nonprofits, faith-based organizations and businesses and distributed for free to the vulnerable, especially to those with limited means.

About Citizen Voice
Citizen Voice is a 501C3 nonprofit, nonpartisan movement with a mission to inspire, inform and involve citizens in the public arena on behalf of all, especially the vulnerable. Citizen Voice fulfills its mission by fostering active participation in the public arena as well as involving citizens in both practical immediate intervention and work towards long-term changes that protect the vulnerable. For more information on Citizen Voice, visit www.CitizenVoice.org.

About California Family Fitness
California Family Fitness is based in Northern California with 16 different facilities, and is committed to providing families in the community a means to live a healthy lifestyle together. For current promotions, specials, fitness tips and CFF news please visit www.californiafamilyfitness.com.

Questions? Contact Liz Jackson (916) 503-3194 or Andrew Bradley (510) 910-3443 or

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