Visit California Conference
Visit California's "Outlook Forum" conference on Thursday at the Sacramento Convention Center. It was exciting to learn about how California is working to bring in more tourists from around the world and to see how more tourism means more jobs for Californians. One of the most interesting panels for me discussed how sites like Facebook, Google Travel and Klout can help drive tourism. Between advertising across each of the networks, giving away trips and making sure that users tell their friends about their trip, the power of social media is still an underutilized tool to drive tourism across the world, but California is among the leaders working to change this.