Last year I helped with the Grand Opening of the Loomis Basin Equine Medical Center's new facility in Penryn and this year I had the opportunity to help promote their Second Annual horse health fair. I again worked with their advertising agency, C2 Media Services, who did the paid advertising, while I worked on traditional media coverage. With a a perfect tie in, California Chrome racing for the second jewel in the Triple Crown at the Preakness, I was able to bring Good Day Sacramento (Raising a Race Horse story), KCRA, CBS 13 and News10 out to the facility for coverage before the event, while also arranging for a phone interview on KFBK and stories in the Sacramento Bee and Loomis News. All that work paid off too ... as people learned more about the services offered they called to make appointments for their own horses or to get more information on what was offered, and today's health fair had a great turnout.
Photos for those with iPads.