Over the last month or so I have been working with my new friends at the Loomis Basin Equine Medical Center. They moved from a location in Loomis to a brand new, much larger facility in Penryn (still within the Loomis Basin), that will help them care for up to 40 horses in a state-of-the-art facility, including a giant x-ray machine, ultra-sound, new barn/stable area, lots of outdoor space for horses that need to exercise and even a few intensive care unit rooms. The facility is a true hospital for horses and the staff is all great as well. I got to meet the horses, see foals (baby horses) that were just a few days old, and bring out lots of media to share the news to the community and the many horse owners in the region. From the trade publications like Stable Management to The Sacramento Bee and Sacramento Business Journal to the Loomis News and Patch and every TV station (KCRA, Good Day Sacramento, News10), the coverage was spectacular and went well beyond the clients expectations. I will continue to work with them and their advertising agency (who referred them to me for media relations support), C2 Media Services, over the next few months as they have more educational events and help more horses heal.
Before the event I got donuts for everyone who would be on camera (and me) at Donut Star. During the event they BBQ'd hamburgers and hot dogs, and after the event I headed to Costco for a celebratory hand-dipped ice cream bar with almonds, a great way to cool off for just $1.50.