Although I was no where near Fort Bradley while a 434 acre grass fire was burning a mile away, I was still part of the action and helped get video to both Fox40 and News10. My former roommate called me around 4:00 pm asking if I was home, I said "no" and then found out there was a fire burning in empty fields near my house, although not too scared (knowing that it would have to burn through lots of houses and jump a 4-lane road before coming close to mine), I was interested in learning more. A few minutes later he sent me a text message with a video, I watched it and again thought all would be fine. About an hour later, Fox40 tweeted asking for videos, I responded that I would send one, News10 quickly asked for the video as well. Within minutes I e-mailed the video in and my former roommate and I immediately became sources of information as the video was posted on both websites.
The lesson from this ... don't just sit on the sidelines when watching breaking news, help newsrooms by taking pictures and video, then send it in to the newsrooms that are actively seeking information. After all, it is always nice to be thankful and you never know when developing developing a relationship with an assignment editor or producer could pay off, especially if you work in PR.
Just a quick post to show pictures of the newly reopened Roseville Galleria (as you may recall I helped break the news on Sunday ). Only 41 stores open today, although about 70 have permits that basically say they can open when they are ready. A few more, including Banana Republic will be opening tomorrow. In speaking with a sales associate at GAP, they confirmed my suspicions that the person that started the fire (okay "suspected" arsonist) did not come out wearing GAP clothing as he originally claimed. It was most likely Anchor Blue or a similar store. The mall did have a smell a little bit like smoke and cleaning products, but overall was clean and comfortable. The wall that has been constructed to block off one section includes quotes that were written on the Galleria's Facebook page .
If you were to ask me how the last nine months have been, I would probably say pretty boring, but looking back at a few pictures it does look like I have done a few fun things since February after all and I cannot wait for what's ahead in the coming weeks. 1. Virtual Napa Marathon ... because of the swag (in July 2022 I'll be pacing a brand new WineShine Half Marathon ) 2. An Easter gathering in Lodi spent outside with family 3. I worked a lot, including running multiple virtual events across the country giving high school students the opportunity to learn more about a possible future career in healthcare by learning from oral surgeons, doctors, nurses, and others 4. So many virtual wine tastings, some of my favorite continue to be with Bogle and Rombauer (also I watched the horse Rombauer win the Kentucky Derby , so I had to bring out a bottle of chardonnay). 5. There was also wine tasting. Bogle (their new picnic and seated wine flights are both great), Heringer Estates ...
Thursday was a day of business and networking. I started off at the Sacramento Convention Center hearing five amazing speakers, all with a different perspective at the Sacramento Metro Chamber's Perspectives 2012 . What did I learn from listening to Peter Sheahan , Arianna Huffington , Vicente Fox , Howie Long and Dick Cheney ? In a sentence, to continually innovate, ask questions and strive for change. Yes some focused on business, others on politics and their personal story, but it all broke down to looking at a situation from a new perspective and not settling for the status quo, even in the face of opposition. Perhaps the most inspirational quote of the day came from former President of Mexico, Vicente Fox ... "The American Dream is better termed a Dream of the Americas . We all share it." Arianna Huffington also had a good one, "Failure is not the opposite of success, it is a stepping stone to success." After Perspectives I headed back out to Rosevill...
Although I was no where near Fort Bradley while a 434 acre grass fire was burning a mile away, I was still part of the action and helped get video to both Fox40 and News10. My former roommate called me around 4:00 pm asking if I was home, I said "no" and then found out there was a fire burning in empty fields near my house, although not too scared (knowing that it would have to burn through lots of houses and jump a 4-lane road before coming close to mine), I was interested in learning more. A few minutes later he sent me a text message with a video, I watched it and again thought all would be fine. About an hour later, Fox40 tweeted asking for videos, I responded that I would send one, News10 quickly asked for the video as well. Within minutes I e-mailed the video in and my former roommate and I immediately became sources of information as the video was posted on both websites.
The lesson from this ... don't just sit on the sidelines when watching breaking news, help newsrooms by taking pictures and video, then send it in to the newsrooms that are actively seeking information. After all, it is always nice to be thankful and you never know when developing developing a relationship with an assignment editor or producer could pay off, especially if you work in PR.
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