AugustineIdeas team and I headed out to Brew It Up for a meeting with the owner, who will (hopefully) be a future client. During the course of the four hour meeting we discussed outreach tactics, strategy, some really cool upcoming events and brewed two kettles of beer. Despite the owner knowing my dad, who has brewed numerous kettles of beer, this was my first time going through the process. I always enjoy a good meal and beverage when at Brew It Up and today I got to experience the first few steps of how the beer is made.
Step 1: Beer Selection - we choose the following:
Northern Mild “Nutty Brown” Ale - An English style ale with a gentle sweetness, low on hops and
bitterness with a unique toasted malt & nutty flavor
Wit Dream - a refreshing and fun unfiltered Belgian White style... brewed with varietal Orange
Blossom honey, coriander and dried orange peel
Surprisingly this was very educational. We got to taste the barley and weigh it.
Although some of the barely was pre-ground we still have to grind a few of them.
We all got a pretty good workout during this step
We had the famous kettle chips, a cheese/brie plate and a soon to be on the menu roasted Watsonville globe artichoke.
Another great workout.
Had to use a much smaller scale for this one and be more precise. Good thing we have a detail oriented team.
Tastes like carmel.
You have to release everything into the kettle pretty quickly ... the water is hot and you could get burned.
The pretzels are also very good.
graphic design team make some labels and bottle our beer in about a month.